My Tech Stack — Brando Hasick / Kaizen Collective

Four tools. That's it.

Most operators stack 12 apps and use 3. I run lean on purpose — these are the ones that actually move the needle. Click any use case to expand the detail.

Tool 01 / 04

Claude

AI assistant — the brain

Try Claude

What it is

The most powerful AI tool available right now. Think ChatGPT but significantly better at complex thinking, writing and building.

Why I use it

The closest thing to a high-level team member who never sleeps, never complains, and costs a fraction of a salary.

How I use it

Custom Client Proposals

The moment a lead comes in I feed their business details into Claude. It researches strengths, weaknesses, where they're losing clients and where our offer fits. Spits out a fully custom proposal in under 30 minutes. Close rate went up significantly when I started doing this.

Hook & Content Research

I paste in top-performing content from accounts in my space and ask Claude to find the patterns — what hooks are working, what pain points are landing, what emotional triggers stop the scroll. 20 minutes instead of half a day of manual scrolling.

Building Workflows & Automations

I describe what I want a workflow to do in plain English and Claude writes the logic, the copy and the sequence behind it. No coding required. This is how we build our Kaizen CRM automations for clients.

Voice Note → Document

I voice note thoughts into my phone while walking or driving. Paste the transcript into Claude. It turns rambling thoughts into a clean SOP, email, proposal or content script. Done before I sit down.

Tool 02 / 04

Notion

Command centre — the memory

Try Notion

What it is

A flexible workspace that replaces about five different tools. Documents, databases, wikis, project management — all in one place.

Why I use it

Everything lives here. If it needs to be written down, stored or referenced — it's in Notion. No more hunting through emails or Drive folders.

How I use it

Client Deliverables

Every client has their own Notion workspace. Proposals, onboarding docs, content plans, weekly updates — all in one place they can access anytime. Reduces back and forth emails significantly.

Content Library

Every script, caption, hook and carousel we create lives in Notion. Organised by format, topic and status. The creative director can pull any piece of content without asking me where it is.

SOPs for the Team

Every repeatable process in the business has a Notion SOP. Onboarding a new client, setting up a Kaizen CRM workflow, creating an ad campaign — documented step by step. New team members onboard themselves.

Proposals & Estimates

All client proposals are built and sent through Notion. Clean, professional, specific to each client. No more generic PDFs with the name swapped at the top.

Tool 03 / 04

Slack

Team comms — the boundary

Try Slack

What it is

A professional messaging platform for teams. Channels for different topics, DMs, file sharing — all in one place.

Why I use it

My personal phone used to be a constant stream of WhatsApp messages at all hours. Slack fixed that. Work stays in Slack. Life stays on my phone.

How I use it

Channels by Topic

Every project, client and team function has its own channel. #content, #clients, #ads, #operations. Nothing gets lost in a group chat. Everything is searchable.

Async Communication

The team can post updates, questions and files without needing me to respond immediately. I check Slack at set times instead of reacting to every message as it lands.

Client Communication

Some clients are on Slack directly. Cleaner than email, faster than scheduling a call. Everything documented in one thread.

Separating Work from Personal

The underrated one. When I close Slack at 3pm — work is done. No more seeing a staff message at 9pm and feeling like I have to respond. My personal phone is for my personal life.

Tool 04 / 04

Kaizen CRM

The engine — your branded business OS

See Kaizen CRM

What it is

Our white-labelled business operating system. CRM, landing pages, email & SMS automations, calendar, pipelines, website builder — all in one platform, branded to you.

Why I use it

Kaizen CRM is the engine behind everything we build for clients — and the same system that runs our own acquisition. One login. One source of truth. No duct tape.

How I use it

Comment-to-DM Automations

When someone comments ENGINE or AI on our Instagram posts, Kaizen CRM automatically sends them a personalised DM with the relevant resource. No manual work. Happens instantly at 2am on a Sunday if that's when they comment.

Lead Pipeline Management

Every lead — from ads, organic content, referrals — goes into a Kaizen CRM pipeline. We can see exactly where every prospect is in the sales process at any time. Nothing falls through the cracks.

Automated Follow-Up Sequences

The moment a lead opts in they enter an automated sequence. Personalised response within 5 minutes. Follow-ups over 7 days. Call reminders. Re-engagement if they go cold. All running without anyone touching it.

Email Nurture Sequences

Our weekly value email goes out through Kaizen CRM to our entire database. Warm leads who aren't ready to buy stay warm. When they're ready — they already know who we are and what we do.

P.S. — Built with Claude Code

This page? Built in 90 minutes. Here's what else.

Claude Code is the same tool we use to build production software for ourselves and our clients. Real apps. Real landing pages. Real internal tools. Below are three live ones I've built — all running in production today.

bbb-coach-induction.vercel.app

BBB Coach Induction

Landing Page Onboarding

BBB Coach Induction

New-coach induction portal for my 3 gyms. Coach enters an access code, moves through ranks, completes training modules. Replaces a clunky Google Doc.

3 locations · Live since 2026 View live →

dadwodz.vercel.app

DadWodz

App Subscription Next.js

DadWodz

Full programming + habit tracker app for busy dads. Auth, Stripe payments, 3 training tracks, daily check-ins, habit streaks. A real SaaS — not a landing page.

Live · Paid tier active View live →

kaizen-launchpad.vercel.app/admin

Kaizen Launchpad

Internal App Client Portal Multi-tenant

Kaizen Launchpad

Our client cockpit. 20+ accounts log in to see their weekly metrics, leads, sales, health score and accountability streaks. Replaces 3 SaaS tools we used to pay for.

20+ clients live · Auth-gated View live →

Same toolkit, your business. Get yours built →

Four jobs. Four tools.

These four tools replace what used to take me — and a team of people — significantly more time and money.

ClaudeThinks & writes

NotionStores & organises

SlackCommunicates

Kaizen CRMAutomates & converts

The businesses not using tools like these aren't just behind on tech. They're leaving hours and revenue on the table every single week.

The 4 tools I use to run two businesses.

Four tools. That's it.

Claude

Custom Client Proposals

Hook & Content Research

Building Workflows & Automations

Voice Note → Document

Notion

Client Deliverables

Content Library

SOPs for the Team

Proposals & Estimates

Slack

Channels by Topic

Async Communication

Client Communication

Separating Work from Personal

Kaizen CRM

Comment-to-DM Automations

Lead Pipeline Management

Automated Follow-Up Sequences

Email Nurture Sequences

This page? Built in 90 minutes. Here's what else.

BBB Coach Induction

DadWodz

Kaizen Launchpad

Four jobs. Four tools.

Want us to build this for your business?